Strong roots yield more crops
Evergreen SEO needs solid ground to flourish. A strong site with lots of rankings in competitive and long-tail keywords is mostly based on its site structure. That’s what search engines love, why not meet their needs?
Building a search engine friendly site is not an easy thing to do as there are many on-page factors to consider. You definitely need an SEO consultant to help you accomplish this goal. If you are building a large site or redesigning your old one, the project might be huge and will take weeks to complete.
Is it worth it? It definitely is. You will see the gains after having the search engines read the entire structure and assess the quality of work done on-site. Usually, in a month or so, the first results are shown in the rankings. Websites tend to go much better and their rankings scale over time, as more authority is gained. Long-tail keywords rank easier and quicker, while the whole site is getting a traffic increase. It is a recommended thing to do and our best results come from sites that have been optimized. What we do?
We record the current situation and the overall marketing needs or strategy of the owner, taking into account the statistics and the traffic potential. We make a detailed plan of the structure and content. The aim is to make things simpler, user-friendly and search engine compatible. We use evergreen methods that will last for the next 3-5 years at least. We optimize the interlinking of pages, taking measures against duplicate content, correcting any coding that might interfere with our goals, monitoring and adjusting until we are satisfied with the site performance.
On-site optimization is a separate process and needs to be addressed with proper care and expertise. Hasty actions and shortsighted decisions should be avoided as they will not result in any gains. You need to have the whole picture and follow your experience of on-site construction or redesign.