It is not rocket science, it only takes hard work
As a webmaster, you need to market the right way to your website. I believe the first step is to understand your audience, how they think, what they need, how they are searching for knowledge to satisfy their needs.
Empowered with the ability and knowledge to understand the needs of the audience, the webmaster/marketer can proceed on making the right decisions regarding the creation of website content and the way to promote it.
Doing the research to define your target audience will reveal also the keyword opportunities to rank and create content that offers some value to them. Creating value for the audience is an important step as it helps to create trust, user engagement, and buzz.
It is important to note here, that evaluating and filtering the final group of SEO keywords, requires that realistic goals are set, as only the feasible goals can be achieved given your budget, and website potential. When I am optimizing a new website or targeting a new niche, it makes sense to me lowering my expectations, makes some work, then waits for the site to grow in traffic flows and get stronger SEO-wise, before setting a more advanced goal.
It really helps when we improve the site SEO performance, to build the right amount of landing pages where all the selling elements will be placed and where we expect the incoming traffic and the conversions to happen.
Of course, those landing pages are built following the above steps, meaning understanding and defining the audience, targeting the right keywords, and placing them wisely on the page.
Let’s pass on now to what you can do outside the website as it is also important to improving SEO performance. A website with the best content ever on its niche does not bring anything to the owner if its content is unknown to the audience. That is why the marketer needs to reach the audience by means of external tools and social networks thus creating the buzz needed to uplift the content and make people understand the value of the site. Facebook, Twitter, Youtube are some of the biggest networks where the website content can be shared and more content optimized for the audiences to drive traffic, shares, and backlinks to the website.
Another thing you can do is to find other website owners who share the same niche with you and promote each other’s content in any means.
These are some tips to get you started. Remember, the audience(s), content, optimization and social buzz are too important to be left out of your strategy.